Sahyadri Hadapsar

Background

Maharashtra’s largest chain of hospitals, a brand name people count on for its expertise. One center was shifting from one address to the other in the same locality. But with a huge difference in experience and infrastructure.

Sahyadri Hadapsar

Challenge

To communicate the quality of experience as a primary message but without compromising on the expertise. Convey the brand status through quality communication and marketing strategy

Sahyadri Hadapsar

Solution

Firstly, we decided we’d not say shifted from address A to address B. Instead at the previous address, we painted the building in a simple message – the new address. While the communication focused completely on the new center opening and the quality of the experience. Multiple media channels, personalized communication, invitations, experiential branding, and the work led us straight to the bull’s eye.