Year 2015. Three advertising executives, having being in the industry for a reasonable amount of time, want to start something of their own. Well, so do ten other execs, somewhere in a different part of the city! So, what is that which is setting these three apart to the extent of biggies trusting them with their brands?
For starters, they don't merely stop at thinking. They turn into Doing Partners. This ballsy, irreverent, uninhibited approach lets them establish a counterculture, from a 2-bedroom apartment turned into an office, which is free, fearless, edgy and isn't afraid to speak its mind. Skip to 2020, and we have a creative powerhouse to reckon with.