Over the past few years, a tremendous shift has been witnessed in the marketing world. With the tide of affordable multi-camera smartphones, free editing apps, and creator-centric features on social platforms, video marketing has seen a billowing rise, while traditional advertising formats are slowly being swept under the waves.

The reason is simple: Things that move, catch our attention.

People consume more video content than any other content on digital platforms

How videos have made their mark in the marketing world

Here are some stats that make the case.

• By 2022, online videos will make up more than 82% of all consumer internet traffic
• 54% of consumers want to see more video content from a brand or business they support
• 93% of marketers say they’ve landed a new customer because of a video on social media
• Watching a product video convinced 74% of people to download an app or software

It was predicted that people will spend 100 minutes a day watching online videos in 2021, but the COVID lockdowns all over the world have only nudged these digits upwards. While we found the better part of our days and nights nose deep in our screens, binge-watching reels, vlogs, and series, we also found ourselves growing affinity and inclination towards brands who posted relatable content on social media, especially in the form of videos.

From Netflix to Cred, and from Zomato to Unicef, every business whether for-profit or not, (including influencers) has found success by including videos in their content marketing strategy.

Netflix India has harnessed the power of video content successfully with its 5.6 million following that comments and engages with their posts heavily.

How to use videos in your strategy

Whether you are a budding entrepreneur, small business owner or a marketing head in a conglomerate, you can use videos in your content plan for multiple objectives.

• Creating brand awareness
• Educating customers
• Entertaining customers
• Posting brand testimonials
• Collaborating with other brands
• Promoting new products
• Announcing contests
• Creating live sessions, video bytes with founders
• Giving behind-the-scenes peek to customers, and more

Some tools to use video marketing effectively

There are tons of tools available in the market (free and paid) that help you create and edit digestible or long videos, tailored to different publishing platforms. Adobe Premiere Pro, iMovie, Instagram Reels, Final Cut Pro, Biteable, Canva and Vimeo are just a few popular examples. With their easy interface and stellar features, there’s no valid excuse to not start including videos in your marketing strategy. Seriously.

Platforms to scale your video marketing

Social media marketing is not the only channel you need to explore for your video marketing strategy. Youtube, Instagram, Facebook, Reddit, Dailymotion, Pinterest, LinkedIn, Twitter, emails, website and even your apps can be turned into platforms to increase your viewership and customer base through posting video content.

Did you know that Zomato started its own video streaming content called Zomato Originals on its app in 2019, seeing the high viewership enjoyed by streaming platforms and the demand for entertaining content among the Indian audience?

At Thinking Partners, we understand the audience’s behavior, habits, and patterns, and help brands make use of that information to reach out to new customers and retain existing ones. We can help you build a customer base with a 360-degree content marketing plan, including the victory-sealing videos. Whether you are a small-scale business or a large one, our teams work together to provide you with a one-stop solution for your marketing needs, right from strategizing to publishing.

Reach out to niraj@thinkingpartners.in to know more about how we can help you reach new customers and scale your business.