Because when a brand is built on bold promises, the advertising better be bold too.
Thinking Partners is a Pune-based branding and advertising agency with extensive experience in real estate branding and marketing. For Jhamtani, we brought together brand strategy, creative advertising and campaign execution to build a bold new chapter for the brand featuring Ranveer Singh.
For Thinking Partners, this real estate branding and advertising journey began long before the cameras rolled and much before Ranveer Singh walked onto the set.
It began five years ago, when Thinking Partners became Jhamtani’s dedicated branding and advertising agency. Five years of understanding the brand, shaping its voice, challenging the obvious and constantly asking one important question:
What can Jhamtani become next?
With 11 years of experience and a strong body of work across real estate advertising and marketing, Thinking Partners knew that the next chapter needed more than another campaign.
It needed a larger-than-life brand moment.
That is where the conversation around a brand ambassador began.
Thinking Partners was involved through the journey of identifying, evaluating and finalising the right face for Jhamtani. And when that face turned out to be Ranveer Singh, the brief became particularly exciting.
How do you take one of India’s boldest personalities and make him feel right at home in a premium real estate brand?
You don’t tone down the Ranveer Singh aura.
You elevate it.
That became one of the biggest creative challenges for Thinking Partners.
The idea was to retain his unmistakable boldness, his confidence and his larger-than-life personality, while presenting it through a world of luxury, sophistication and premium storytelling.
And the groundwork began six months before the big reveal.
With “The Name Is a Promise”, Thinking Partners created a city-wide prelude that made Jhamtani visible at an entirely different scale. Outdoor hoardings began appearing across Pune. Digital took the conversation forward. Teaser videos created intrigue. Social media games kept audiences engaged.
As a real estate branding agency in Pune, Thinking Partners understood the importance of creating a campaign that could dominate the city while building anticipation for what was coming next.
Piece by piece, the campaign built anticipation.
The storytelling made people wonder what Jhamtani was really building towards.
Then came the answer.
Ranveer Singh – Brand Ambassador for Jhamtani.
And with him came the next chapter:
BUILT ON BOLD PROMISES.
The new campaign had to feel as bold as its star and as luxurious as the brand.
So every detail of the shoot was meticulously thought through.
Scripts were developed. Screenplays were planned. Poses were pre-decided. Frames were visualised. The campaign thought was sharpened. The visual language was carefully crafted.
The objective was simple: make Ranveer look unmistakably Ranveer, but make the world around him unmistakably Jhamtani.
The result is a campaign where boldness meets refinement.
Where Ranveer’s energy meets Jhamtani’s premium world.
Where celebrity presence becomes brand storytelling.
And where every frame feels designed rather than simply photographed.
Our Role in Jhamtani’s Real Estate Branding Campaign
As Jhamtani’s branding and advertising agency, Thinking Partners worked across strategy, creative development and campaign execution.
The scope extended across brand strategy, campaign conceptualisation, celebrity brand integration, outdoor advertising, digital creatives, site branding, website communication, brand films, project videos, corporate communication and event branding.
The campaign then moved far beyond the shoot and into a complete real estate brand experience.
Outdoor hoardings, site branding, corporate spaces, a coffee table book, website revamp, digital creatives, brand film, project videos, short-form videos, press event branding, presentations and planning all became part of the larger campaign ecosystem.
Every touchpoint was designed to make the Jhamtani and Ranveer Singh collaboration feel like a premium brand property in its own right.
For an ad agency for real estate, the challenge is not simply to create a striking campaign. It is to ensure that the same brand idea works consistently across every customer touchpoint. That was central to the thinking behind this campaign.
The scale of the campaign also marks an exciting milestone for Thinking Partners. This is the agency’s second celebrity campaign in just one year, strengthening its position as a growing force in celebrity-led brand building.
And there was a little appreciation from the star himself.
Ranveer Singh had words of praise for the Thinking Partners team and their professionally warm style of working, making the collaboration as memorable behind the camera as it promises to be in front of it.
Today, Pune is beginning to look a little more Ranveer.
The hoardings are up.
The storytelling is out.
The promise has a face.
And five years of building Jhamtani have led to this one massive collaboration which is BUILT ON BOLD PROMISES.
Thinking Partners helped bring the promise to life.
And made sure that when Ranveer Singh showed up, he showed up in all his bold glory, wrapped in the luxury Jhamtani deserves.
For Thinking Partners, this campaign is another example of how strategic branding and bold advertising can transform a real estate brand into a larger conversation. As a branding agency in Pune specialising in real estate, the team continues to create brand strategies, advertising campaigns and communication that help ambitious real estate brands stand apart.
we are good with helping ambitious brands reach their goals through the right marketing.
Because when the promise is this bold, the storytelling has to be bolder.