Bharat Forge - Daimler Event

Background :

Bharat Forge has provided crankshafts for Daimler vehicles for years. And now it has reached a mighty milestone – One Millionth Crankshaft! The Daimler team was visiting the Bharat Forge premise to honor this milestone.

Challenge :

Celebrating the growth achieved together in a professional relationship and laying the foundation for reaching newer milestones together. Give the visitors an unforgettable experience.

Strategy :

A picture speaks a thousand words. Portray this relationship beautifully visually. That’s exactly what we planned as the main motif of this event. And go into every single detail of the experience, every step of the way.

The Truthvertising Moment :

The Experience Truth: People may forget what they read, but they’ll never forget how they felt.

The Output :

The Design: 

What formed the foundation of this association became the visual cue. The crankshaft – was made vertical to make it look like a tree. A relationship that grew like a tree and watering it was going to make it grow even further. 

 The Experience:

Every touch point, from the entrance gate to the shop floors, to the luxury rooms where they freshened up to the gifts on return, to the activity of planting saplings, every single element was tied up with the branding and thoughtfulness of ‘The Incredible Journey’  

The result :

Bharat Forge successfully underlined the importance of this association. We created an unforgettable experience for Daimler that they remember often, both leading to flourishing relationship. 

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