parmar international
Sushila Parmar International – a well-known name in the plastic world. The biggest plastic raw material distributor with multiple national and global clients, they have India’s largest distribution network. In an industry which was once controlled and monopolised by suppliers, Sushila Parmar International created their own niche by exceptional commitment and service.
Even though the brand had a very strong presence in the industry, it was the first time their inspiring story of growth had to be told. And that too, at the biggest plastic event on the country. The challenge was to identify the brand’s DNA to strike a chord with their customers and also, pave a way to narrate the vision and strengths of the brand.
After extensive sessions with the founders which involved a lot of asking and listening, we channelled our understanding through a coffee table book built around an apt positioning. This was followed by translating the brand’s essence at Plastinidia, for which we laid out an elaborate plan including numerous mailers, invites, stall designing, videos and post-exhibition collaterals.