Parmar

Background

Sushila Parmar International – a well-known name in the world of plastics. One of the biggest distributor of plastic raw material with multiple national and global clients, they have an impressive network of suppliers. In an industry which was once controlled and monopolised by suppliers, Sushila Parmar International created their own niche by exceptional commitment and service.

Parmar

Challenge

Even though the brand had a very strong presence in the industry, it was the first time their inspiring story of growth had to be told. And that too at the biggest plastic event on the country. The challenge was to devise a communication strategy for the brand at Plastindia. The scope included stall conceptualisation, pre-event strategy and post-event follow up communication.

Parmar

Solution

No one imagined what started as a stall-design would go on to create a repected brand. It all started with extensive sessions with the founders and research with employees, customers and suppliers spread across the globe. We could see a rare, aligned core of the brand. And we did justice to it, by articulating an apt positioning, and creating a coffee table book that narrated the brand’s story that led to its essence. The exhibition became a platform to not just invite people for business but to create lifelong connections with the brand, for the brand. Along with the exhibition design, we did mailers, invites, videos, follow-up creatives and the experience design.