Farmhand

Background

A fresh perspective, a stand-out proposition and a pure intent. That is what Farmhand is made of. A dairy brand that has at its core, an innate urge to make the world a better place. From having their cattle live a life they deserve, to having specially-abled employees, to pledging support the deprived from their profits - the brand is all about making a difference.

Farmhand

Challenge

The brand needed a launch that brings forth the intent and at the same time strikes a chord with dairy consumers - a positioning that stands true to the social and product aspects of the brand. Along with that, we were required to conceptualise and execute a well-suited digital launch, store inauguration and the brand’s social media presence.

Farmhand

Solution

On one hand we had these unadulterated products from the brand, and on the other we had a pure purpose. We took inspiration from what formed the foundation of the brand – cattle. A thought that was not just true to the brand proposition, but also stitched everything together. A teaser campaign, revealer campaign and experience at the store were conceptualised and successfully executed.