Embarq

Background

Born out of pure passion for the roads, Embarq Motorworld is a travel company that curates and executes exclusive road trips across the globe. What makes it different from any other travel company is the heart that goes into designing every trip. From handpicked recced destinations to offbeat experiences to boutique stays to a zero-hassle process… everything gives the travellers an experience of their lifetime.

Embarq

Challenge

The travel industry has boomed tremendously in the past decade. While most of the brands talk about the ease of reaching to a destination, here is a brand that’s all about experiencing the journey, through beautiful roads, and off roads. The challenge was to reach out to passionate explorers who love road journeys, and at the same time make air-travellers excited about getting behind the wheel.

Embarq

Solution

We designed a brand logo that encapsulates the essence of travelling through roads. We coined a brand positioning and campaign that was inspired from the core belief of the brand and also its purpose – Let the road overtake. The creatives were aimed to evoke the love and passion for roads. The website details out different road-trip itineraries in an engaging and poetic tone, along with an equally striking visual language.